Inter Milan, the Italian football club based in Milan, has announced that it has signed a new kit sponsorship deal with Puma, which will see the brand take on a major role in the club's marketing and promotional efforts.

As part of the agreement, Puma will become Inter's official kit manufacturer for all home and away kits, as well as training gear, ballwear, and other apparel products. The deal also includes the option to renew the partnership for a further two years.

The financial terms of the deal were not disclosed by Inter, but reports suggest that the club paid a significant amount of money for the rights to use the Puma brand on its kits. This is believed to be the highest annual sponsorship fee ever paid by a European football club, surpassing the £12 million paid by Manchester United to Adidas in 2017.

Puma is one of the world's leading sportswear brands, with a strong presence in football, basketball, soccer, and other sports. The company has been involved in numerous high-profile partnerships over the years, including deals with some of the biggest names in sports, such as Nike, Adidas, and Under Armour.

Inter's decision to partner with Puma is likely driven by the brand's reputation and global reach, as well as its track record of success in promoting top-level football clubs. The move could also help Inter to increase its fan base and generate more revenue from merchandise sales and licensing agreements.

Overall, the announcement of Inter's new kit sponsorship deal with Puma is a significant development for both the club and the brand. It marks a major step forward for Inter's marketing strategy, and could set the stage for even greater success in the coming seasons.